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( 10 ) P RO JEC TS & E X PLOR ATION S

20 2 5 | S E LE C TE D W O RK

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- S C R O L L -

Empty white background
Close-up of text that says "GRAINS" and "GRAIN" with other text in Chinese and English on a black background.

(01/10)

[ Design Direction ]

GRAINS

illy.com – The Blended Experience

Step into a bold exhibition where experimental art redefines perception, identity, and abstraction. Featuring a dynamic mix of artists, the show sparks a visual dialogue beyond convention brought to life through Rodrigo Aleman's striking design, crafted from the artists’ original materials >>>

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Black background with the word 'SUPERFLU' in bold white letters centered.

(02/10)

[ Design Direction ]

SUPERFLUO

illy.com – The Blended Experience

Discover a bold exhibition where artists Luca Petti and Marco Siciliano push the limits of perception, identity, and abstraction. Their experimental works spark a striking visual dialogue that defies convention. With a unique visual identity crafted by Rodrigo Aleman, this show invites you to see art and reality through a new lens >>>

Empty white background with no visible objects or details.
The word 'CITTÉRIO' in white text on a dark background, with a blurred computer screen in the background.

(03/10)

[ UI Design ]

CITTERIO

illy.com – The Blended Experience

Discover Citterio’s new digital face elegant, innovative, and built for impact. Rodrigo Aleman’s refined redesign combines sleek visuals, smart navigation, and high-performance features, perfectly capturing the brand’s sophisticated spirit. Dive into a web experience where style meets strategy >>>

A large, mutli-colored bowl filled with a variety of fresh fruits, including grapes, strawberries, and melon slices.
Abstract illustration with pink, green, and blue shapes and the text 'ITALRIKE' in white.

(04/10)

[ Art Direction ]

ITALTRIKE

illy.com – The Blended Experience

Italtrike is a joyful visual journey, brought to life with playful illustrations, bold colors, and dynamic animations. More than a trike, it’s a whimsical brand experience that sparks imagination and fun >>>

An empty white background
Color palette featuring two circles labeled with color codes; one dark red with code D12420 and one dark gray with code 464646, on a gray background.

(05/10)

[ UI Design ]

ILLY

illy.com – The Blended Experience

We teamed up with Accenture Interactive to reimagine illy.com through a mobile-first lens, blending personalized B2C and B2B experiences into one seamless journey. The result is a bold new digital presence that stays true to illy’s brand while elevating content and usability for every kind of customer >>>

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Close-up of a person's hands working with a mechanical device in a workshop or lab setting, with the text 'OMAC' overlaid.

(06/10)

[ Creative Direction ]

OMAC

illy.com – The Blended Experience

A visual universe inspired by custom built machines experimental, precise, and unconventional. Through 3D, motion, and glitch aesthetics, the brand’s identity is transformed into an immersive, ever-evolving digital experience that blends craftsmanship with sensory storytelling >>>

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Back of a person's head with their hair tied in a braid, with the word VICHY written over it.

(07/10)

[ Art Direction ]

VICHY

illy.com – The Blended Experience

Dynamic videos for Vichy spotlights Aminexil—a powerful ingredient that fortifies roots, boosts hair resilience, and rebalances the scalp. In just three weeks, hair looks fuller and healthier. With sleek art direction blending science and emotion, the videos invites viewers into the world of Vichy’s advanced care >>>

The image appears to be empty with no visible objects or details.
Black background with the word 'BombaySapphire' in bold white letters and a partially visible Bombay Sapphire gin bottle, glass, and bar tools.

(08/10)

[ Art Direction ]

BOMBAY SAPPHIRE

illy.com – The Blended Experience

Stir Creativity is a dynamic platform that blends art, mixology, and design through immersive experiences and artistic collaborations turning every bottle into a creative masterpiece >>>

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A glass with a beverage and ice, and a bottle of Yogurt drink with green apple flavor next to it.

(09/10)

[ Art Direction ]

YOGA

illy.com – The Blended Experience

Discover the art of playful mixology with a vibrant cocktail video series for Succhi Yoga! Bursting with color, creativity, and fresh fruit juices, these videos invite you to shake things up at home. With bold art direction and a lively visual style, each recipe is a flavorful celebration of Yoga’s natural spirit—refreshing, fun, and impossible to resist >>>

Empty white space with no objects or details.
Black and white image of a man holding a cigarette, with the text 'DALLA MIA SEDIA' overlaid.

(10/10)

[ Film Direction ]

SHORT FILM

illy.com – The Blended Experience

What really happens when no one’s watching? This passage peels back the mask we wear in public to reveal the secret impulses we suppress—those hidden acts we crave yet fear to share. It dares you to wonder: what if someone glimpsed your most intimate self by accident? >>>