The aim was to craft a visual universe that resonates with the brand’s aesthetic, deeply inspired by its custom-built machines: unique, precision-engineered tools designed for unconventional leatherwork. The entire visual system, from 3D renderings to digital manipulations, from motion design to interfaces echoing corrupted operating systems, mirrors the experimental and artisanal nature of these machines. The experience, immersive and deliberately deconstructed, employs fragmented typography and a glitch-inspired visual language to evoke a system in constant redefinition, where identity, conflict, and transformation converge. The result is a sensorial space that not only represents the brand, but amplifies it, translating its mechanical energy into a multidimensional narrative of image, interaction, and tension.