ITALTRIKE

Un mondo di puro divertimento

Art Direction >>>

Italtrike springs to life through a vibrant visual identity that blends joyful illustrations, soft shapes, and energetic color palettes. The project showcases whimsical, hand drawn motifs, rainbows, playful flowers, and abstract forms, that dance across interfaces and motion graphics. Subtle animations and collage-style layouts bring a sense of dynamic play, evoking childlike wonder and curiosity. This visual system positions ItAltrike as more than just a trike, it's an imaginative brand adventure. Bold typography contrasts with organic shapes, guiding users with clarity while keeping the experience light and fun.

Abstract colorful shapes including pink, green, blue, and beige with the word 'ITALRIKE' in white text.

(04/10)

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Kids playing with ride-on toys and a bicycle in front of colorful, cartoon-like background featuring rainbow, flower, and abstract shapes, with text advertising Italtrike kids' ride-on products.

( Shooting + Illustration )

Colorful children's play area background featuring a yellow smiling star face, pink grid pattern, and abstract dots. Italian text about childhood development and play.

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( Mission )

( Showrell )

Four children roller skating indoors on a yellow background with colorful abstract shapes and a pink face illustration, demonstrating the features of adjustable plastic roller skates.

( Products )

Colorful cartoon flowers, leaves, clouds, and smiling faces with a playful and cheerful design.

( Elements )

Colorful infographic with certification information in Italian, yellow background, featuring abstract shapes and playful design elements.

( Certifications )

Blue background with a large cactus, red sun, yellow crescent moon, and colorful playful shapes, with black text saying 'Italtrike kids on wheels' and contact information at the bottom.

( Retro Cover )

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(05/10)

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