25-second promotional video created for YouTube and Vichy websites. The video introduces Aminexil, an active ingredient that helps anchor hair roots to the scalp, strengthens hair fibers, and reduces scalp imbalances to fight hair loss. After three weeks of use, the scalp is reinforced and hair appears thicker, healthier, and more resilient. I was responsible for the full art direction, shaping the visual identity of the piece—from concept development and styleframes to typography, motion design, and color palette—ensuring a clean, scientific yet emotionally engaging aesthetic that reflects Vichy's brand values.